The process that paid me $583.59 yesterday is boring. I pick a validated niche where channels are already making at least $10K a month, take their most viral videos, turn the titles into a formula, templatize the script, and hire people on Upwork to do the voiceover and the editing. It has made me over $3 million from faceless YouTube channels over the last few years, and I put less than two hours a week into it because the production is outsourced.
This is boring, but it paid me $583.59 yesterday. It's been a little bit of a slower month.
The money comes from faceless YouTube channels. These are channels where you're not on camera, and the videos you upload are made by other people (or even AI).
I've made over $10 million off the internet and over $3 million off faceless YouTube channels alone. One channel made $700,000, and the others made a couple million more. Here is the whole process, start to finish.
To have success on YouTube you need to pick a topic for your channel. In the world of YouTube we call this your niche. If you want to make $10,000 or $30,000 a month, you need a niche that can get you there.
You need something validated, meaning channels in that niche are already making at least $10K a month. You want to know it can make you money from day one.
Even the channel I posted this video on works that way. It's about personal development, faceless YouTube and making money online, and this was something like video number eight. I picked that because I have friends making videos just like it who are making around $3 million a year off their YouTube channels. It's already validated.
More on choosing: how to pick a faceless YouTube niche.
All you have to do is go to YouTube and look at the channels that show up on your feed. Then check what they make.
You can take the channel name to a website like ViewStats (TubeBuddy is another one). Or you can use the vidIQ extension, which shows you roughly how much a channel is making right on YouTube. What I do all day is look at how much channels are making.
Here's what I found scrolling my homepage in the video. These are the tool's rough estimates at the time I recorded.
| Channel I checked | Estimated monthly earnings | My read |
|---|---|---|
| A brand new channel with 600 subscribers | Nothing yet | Too new |
| A finance channel | About $1,000 | Not good enough |
| History Helms | About $6,000 | A little low. I don't like copying channels at this level |
| A channel with 25 million subscribers | About $141K | Pretty serious |
| Fern | About $112,000 | A good one |
| RealLifeLore | About $65,000 (it's probably a little more) | The one I used as the example |
Ideally you want a channel making $10,000, $30,000 or $100,000 a month. At a minimum, make sure it's making $10,000.
Next, go into those channels and look for their top five or top ten viral videos. This is where it gets really boring. But this is what makes money.
On RealLifeLore I clicked the Popular tab, which shows every video that has gone mega viral for the channel. The ocean is deeper than you think. Why North Korea is the hardest country to escape. The one I liked was "Why 95% of Australia is empty."
Take that title and pull the formula out of it:
ChatGPT came back with options like Egypt and Canada. The one I picked was "Why almost nobody lives in southern Argentina."
When you do this exercise correctly, you come up with 10, 20, 30 or 50 video ideas around one topic. I go further into this in how to find viral YouTube video ideas.
Every video has five parts: the title, the thumbnail, the script, the voiceover and the editing. I always come up with the title first, and then I do the thumbnail.
With a format like this, both are pretty straightforward. The title is already set. For the thumbnail, you show Argentina the same way their thumbnail shows Australia, with the same idea of why everybody lives in one part.
You can make the thumbnail with a tool like Canva, or use ChatGPT to generate it.
For the script, go to the viral video, click the description, hit Show transcript, and copy it (vidIQ adds a button that makes that easy). Then paste it into ChatGPT with a prompt like the one I used:
I talk these prompts into my computer with Wispr Flow so I don't have to type them out.
What we're doing is creating a rinse and repeat formula. The same way we templatized the title, we templatize the rest of the video, and then we make that viral video over and over.
The typical structure is a hook, which opens a loop in the viewer's head, and then a series of loops after it. In the Australia video they don't give you the answer up front. They give you every reason it shouldn't be empty (the cost of real estate, overpopulation in other places, all this land) and keep you wondering.
That's what you do for the entire 30 minute video. The hook is the first loop. Then loop one, loop two, loop three and loop four all come back to the same idea: why is this place empty.
ChatGPT called their opening a scale paradox hook. It's a familiar fact presented at a scale that makes it feel unfamiliar. The script doesn't try to surprise you with the idea that Australia is sparsely populated. It says you already know that, but you have no idea how empty it actually is. The formula it gave me:
We're making a big idea out of something nobody cared that much about. You're making people care.
Search "empty" on that channel and you'll see Spain, Mongolia, Cambodia and Laos, Namibia, Kazakhstan, New Zealand, France, Japan and Mexico. When I looked, the channel had 503 uploads.
For the writing itself, see how to write viral YouTube scripts.
The voiceover is just reading the script. You can do it yourself, or hire somebody on Upwork, which is where I hire a lot of people. If you want to be pro at it, listen to how they read the script in the original video and copy what they're doing.
Editing is one of the most time sucking tasks of all time. Here's what it comes down to:
Then you make the thumbnail, and that's the entire production. You do it over and over again.
If you did a video like this yourself, this is what I'd expect.
| Part | Hours per video |
|---|---|
| Script (these videos are research heavy) | 30 to 50 |
| Voiceover | 1 to 2 |
| Editing | 10 at the very minimum, realistically 20 to 30 |
That's a ridiculous amount of hours. It's really boring. But that channel is making around $65,000 a month doing it.
What I do, instead of putting in those hours, is go on Upwork and hire somebody. (I'm not sponsored by Upwork.) I make sure the niche is validated, I come up with the viral video ideas, and then people make the videos. That's why I put in less than two hours a week. The full breakdown is in how to outsource faceless YouTube videos.
You could keep prompting ChatGPT to write the Argentina script with the same intensity of research. The reason I don't let AI make the entire script is that you have to question whether each idea in it is actually interesting to the people watching on YouTube. Each point should be validated, maybe because it went viral in a similar video or as a news article.
So I'd pay someone $50 or $100 to write the script. You skip a lot of that validation process, because you're hiring people who already know what they're doing.
I don't understand a lot of technology. I don't know why one AI model is better than another. I just know how to make money and I know how to get paid.
In this video Devon Canup shows a day where his channels paid $583.59, in what he calls a slower month. He says faceless YouTube channels have made him over $3 million over the last few years.
Devon scrolls his own YouTube homepage and checks each channel's estimated earnings with ViewStats, TubeBuddy or the vidIQ extension. He only copies niches where channels are already making at least $10,000 a month, and prefers ones at $30,000 to $100,000.
Open a successful channel's Popular tab, take a viral title such as "Why 95% of Australia is empty," turn it into a formula, and swap in new keywords. Devon says doing this correctly gives you 10 to 50 video ideas from one topic.
For a research heavy 30 minute video, Devon estimates 30 to 50 hours for the script, one to two hours for the voiceover and 10 to 30 hours for editing. He outsources those jobs on Upwork and spends less than two hours a week himself.
Devon uses ChatGPT to break down and templatize a viral video's script, but he doesn't let AI write the whole thing, because each point has to be checked for whether viewers find it interesting. He pays a scriptwriter $50 to $100 per script on Upwork.
Faceless Channel Academy is the coaching program I run for people building faceless YouTube channels: niche, formats, team, packaging, with an advisor and live calls. Book a free strategy call and we'll look at where you are and whether it's a fit.
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