The Stupid Simple Faceless YouTube Method: 4 Steps From Niche to Monetization

The method is four steps. Pick one evergreen niche where other channels already make more than $10K a month, take a video that already went viral and turn it into a template you can remake with new keywords (I call it Mad Libbing the titles), outsource the production on day one, and then scale by posting one to three times a week and making the videos longer. It's the same process behind one of my channels that did almost $90,000 in the last 90 days and another that has generated $800,000.

The Four Steps

I've made over $3 million with faceless YouTube channels. That's without being on camera, and to be honest, without really knowing how to use AI. The method is simple enough that I can put it in four steps:

1. Pick a good niche.
2. Build a formula for coming up with viral videos over and over again.
3. Outsource the production.
4. Scale the channel and monetize.

If you want to watch me do every step live on a brand new channel, that's in my full tutorial on building a 6-figure faceless channel.

Step 1: Pick One Niche Where Channels Make $10K a Month

A niche is just the topics of the videos you're going to produce, and you want a one-niche channel. There are a few "everything" channels out there making money, but it's not often. As a beginner, focus on one niche.

This is what I check:

A lot of people jump into a niche where nobody is making money, or where the top channel makes $3,000 a month.

When you're building a $30K a month channel, more people are excited to be part of the project and you can hire more experienced people. The ideas are almost easier to come up with. When you go after the small channels, you're going for a very specific audience, and you need very niche knowledge to do well.

The speed matters too. If a faceless channel got to $10K, $20K or $30K a month within 6 months, you can get results fast too. If it took a channel 3 years to get there, it's going to take a beginner forever.

How I find the channels

I just scroll the YouTube homepage and look for the channels making $10K, $20K, $30K a month. I track every channel I find in a spreadsheet or a notepad. I'll put 10 to 20 hours into finding a good niche before I decide it's a good one.

To see what a channel makes, I'd been pushing people toward ViewStats, but when I recorded this I was liking vidIQ more. I only use the free version.

Step 2: Mad Lib a Video That Already Went Viral

The second step is a formula for coming up with viral videos over and over again. A lot of people just throw spaghetti at the wall and see what sticks. What I do, and what the people I work with do, is keep it really simple.

You Mad Lib the titles, the same way the game has you put a noun here and a verb there.

The example I always use is an older one, from a content series about seven years ago, but it makes the point. The video was "How Elon Musk spends his billions." It got millions of views multiple times over, just by talking about the weird stuff he buys with his money.

People picked up on it and asked what other billionaires are out there. So instead of that video being a one-hit wonder, you turn it into other billionaires, celebrities and athletes.

Say there are a thousand famous people with money. You go down the list, and now you have a bunch of video ideas out of thin air. Production gets wildly easy, because now you just have to go make the videos.

To pick which name goes in the blank, I use Google Trends. You can switch it to the YouTube search feature and see which keywords get more searches on YouTube specifically.

The Four Things That Make a Video Go Viral

Content has four things that make a video go viral, and the order matters. I see people do this backwards all the time.

Packaging. Say the Elon thumbnail is a picture of Elon with a Tesla on one side and his Gigafactory on the other. For Mark Cuban, you do the exact same thing: Mark Cuban, his basketball team, his jet. If they've got a jet on Elon's, you do a jet on Mark Cuban's. There's more on this in the faceless YouTube thumbnail guide.

Hook. Watch what they say in the hook. "In this video, we're going to talk about how Elon Musk spends his billions." So yours is "In this video, we're going to talk about how Mark Cuban spends his billions." I put more time and thought into the hook of this video than I did into recording the rest of it.

Content. If their video is a listicle that goes jets, houses, yachts, travels, cars, then yours goes jets, houses, yachts (if he has any), travels, cars. Same process for Michael Jordan, Larry Ellison, or whoever you come up with.

Step 3: Outsource on Day One

This is where people usually fail. They overcomplicate the production.

There are two routes. The first is doing it yourself. You use the AI tools, find the footage, learn Canva for the thumbnails, write the scripts and do the voiceovers. It easily gets to 10 to 20 hours a video, and if you're posting three to five videos a week, don't even talk about going on vacation. We want to make money, but we want a life of freedom just as much.

The second route is how I do it and what I tell my students to do. On day one, even with no experience, you outsource.

That's why my production range is $15 to $150 a video. You keep it cheap at first and spend more as you scale. On the channel I show in the video, I think we were originally spending about $800 a month on production. Once it became really profitable, that went to about $4,000.

Posting the job

I go to Upwork and find freelancers. They've made it really easy. I did this live in the video:

1. Go to "post a job."
2. Choose long-term project.
3. Type what you're hiring for. Mine was "I am hiring a video editor for a sports basketball YouTube channel." It writes the job post for you in a few seconds.
4. Choose fixed price. For the editor I put $50 a video.
5. Hit continue, then post it for free.

You want to hire four people: a scriptwriter, a voice actor, a video editor and a thumbnail designer.

What I Pay Each Role

These are the normal rates I'll pay:

I have one guy writing scripts for $30 right now, and they're getting hundreds of thousands of views.

After that, all you're doing is managing the team. We use Trello. You check the board every day, the team writes the scripts, records the voiceovers and edits the videos, and you do quality control and check things off.

So you're learning two skills: hiring and management. If you do it all yourself, you have to learn something like 20 skills very quickly.

More on that question: can you monetize AI faceless YouTube channels.

Step 4: Scale, RPMs and Video Length

To monetize on YouTube you need 1,000 subscribers and 4,000 hours of watch time.

What you get paid per 1,000 views depends on your niche and what you talk about. These are the numbers I gave:

Choose it based on revenue outcomes. A niche might get a $20 RPM, but the revenue ceiling there could be $5,000 because the audience just isn't that large.

How often should you post? Usually one to three times a week.

For length, I recommend 10 to 20 minute videos at the beginning. If it's in the budget, or all the competitors are doing it, you eventually want to move up to 20 to 60 minute videos. The reason is that the majority of viewership on YouTube is TV watch time, and people on a television don't want to keep changing the video with the remote. You end up getting paid way more because more ads can play, and that viewer is usually worth more to YouTube.

I show the numbers on longer videos in how to make $30K a month with a faceless YouTube channel.

Video Chapters

• 0:00Introduction to faceless
• 1:08Step 1: Selecting a profitable niche
• 3:04Checking channel revenue with ViewStats and vidIQ
• 5:10What a video should cost to produce
• 7:04Step 2: Creating viral content
• 8:15Mad Libbing the titles
• 10:18The four things that make a video go viral
• 11:50Copying the packaging, hook and structure
• 14:00Step 3: Outsourcing production
• 16:30Posting a job on Upwork
• 18:33What I pay each role
• 20:35Step 4: Scaling and monetization
• 22:11Video length and TV viewers

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